Our goals

The main goal of the Swiss Better Gold Association is providing support to artisanal and small-scale gold mining (ASGM) and developing effective, sustainable and responsible supply chains from these producers to our members.

This is achieved by:

  • Providing technical assistance to ASGM producers
  • Enabling compliance with Swiss Better Gold sourcing strategy
  • Ensuring access of ASGM production to the international market
  • Enabling traceability of value chains through a chain-of-custody system
  • Supporting sustainable development of mining operations
  • Facilitating access to capital for ASGM-related investments

Key partners

The Swiss Better Gold Association collaborates closely with key partners:

  • Swiss State Secretariat for Economic Affairs (SECO) under the Swiss Better Gold Initiative for artisanal and small-scale mining (ASM) programme
  • Voluntary Sustainability Standards (VSS), such as the Responsible Jewellery Council
  • Selected non-governmental organisations (NGOs) in key markets to leverage awareness of ASGM challenges and opportunities

Core activities

Core activities defined by the Swiss Better Gold Association are to:

  • Promote purchase of responsibly produced ASM gold in Switzerland;
  • Create sustainable value chains from mine to market;
  • Expand the network of eligible mining operations;
  • Increase the flow of responsibly produced ASM gold;
  • Through the Better Gold Fund, invest in social & environmental improvements within the network of eligible ASM producers;
  • Raise awareness & maintain open dialogue with the civil society on ASGM challenges;
  • Attract new members to the Swiss Better Gold Association.